Welcome to Stunt City - silly ad, contagious adWhat if stunt men ruled the world? Enjoy this little scenario. Oh, and yeah, it's an ad. It's even a deodorant ad, and I don't care because it's freggin' awesome. What's so evil about ads anyway? Is it that they a) suck and b) we can't shut them off? Well, you a) can shut this one off anytime you like, but it also b) doesn't suck. Suddenly the game changes. Maybe if we all blogged about stuff we love regardless of whether it was commercial or not there'd suddenly be a new economy for adverting, a world where ads don't suck, a world where ads find their appropriate market without stinking up the global namespace (or screenspace). Perhaps the ads that suck will be disincentived because people will ignore them. Perhaps ads that don't suck will get talked about and traded like this one, because when you promote the things you like you encourage them. Perhaps this is why contagious media rocks. Perhaps in the future, all media will be contagious. Trailers | May 24, 2005 8:11 PM |
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Comments:
yeah, well, I could do all that stuff, I just don't want to ...
Posted by: Richard at May 31, 2005 11:47 PM
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That's exactly the point. The ad was entertaining, but it didn't say anything about the deoderant (aside from the name and maybe some spin). It didn't say what ingredients are in it or what it costs. The point is to subconsciously get it into your head. The next time you're shopping for deoderant and you see it on the shelf, whether you remember the ad or not, you might buy it.
Posted by: Yves at June 12, 2005 7:25 PM
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